"Ever wonder why you see certain ads on Facebook? This video explains how our ad system works to show you relevant ads without sharing any of your personal information with advertisers."
They make it sound so easy. Do you know what? It is.
Get started on Facebook with YWD
If you have a personal Facebook profile, then you are one step in the right direction, next you need to set up a Facebook page for your business. How to set up a Facebook page.
If you have a Facebook page, did you know you can use Your Web Department to create custom welcome tabs, forms and product pages? - all for free!Learn how.
By now you know how much we like to help, we have a Get started on Facebook for only $300.00 package which includes creating your page, as well as a custom welcome page and a custom form page. Learn more.
For those of you already using a Facebook page, who don’t have the time to set up these custom tabs on your own, we can help you create custom tabs for the low price of $150 each. Help me create a custom tab.
Gustavo Jabbaz started his digital career as a designer and then became a developer and these days spends most of his time as a digital marketer. A founding partner of Your Web Department, he's responsible for day-to-day operations, marketing and development strategy. He is who you talk to when you need support with SEO and/or Social Media. Gustavo Jabbaz on Google+ | Twitter
This past week: For the month of September we are focusing on Facebook and how it can help your business. There are a lot of people talking about how to maximize Facebook for your marketing efforts, even Facebook has its channel of information: "Facebook Marketing Solutions". This a good signal that Facebook is taking SMBs seriously and they are working to create a good environment to do business.
This part of Facebook's evolution, now that they have the largest membership ever, their focus is turning to the business side of things. Expect more tools coming for businesses from Facebook and its legion of developers in the near future.
Paul is your typical 2011 business owner. A baby boomer with a successful business who is hearing the same thing you are "if you are not on Facebook you are missing out" and struggling, like you are to figure out how to use it. Paul's post will put some of the anxiety at ease, and put this Facebook thing into a baby boomer perspective.
These five are just a handful of what's available in Facebook. Not all of them are free, but you can decided if the price is worth the value you are getting from them.
Have you tried it? It is pretty effective and it is still more affordable than Google ads and a lot easier to target your business demographic.
I've been managing a few Facebook business pages for a few month now (including YWD's own Facebook page), during this time I've learn quite a lot about the inner workings of Facebook and how it works best with your website. Drop me a line in the comments for this post if you would like me to share some of my experience with you.
Get started on Facebook with YWD
If you have a personal Facebook profile, then you are one step in the right direction, next you need to set up a Facebook page for your business. How to set up a Facebook page.
If you have a Facebook page, did you know you can use Your Web Department to create custom welcome tabs, forms and product pages? - all for free!Learn how.
By now you know how much we like to help, we have a Get started on Facebook for only $300.00 package which includes creating your page, as well as a custom welcome page and a custom form page. Learn more.
For those of you already using a Facebook page, who don’t have the time to set up these custom tabs on your own, we can help you create custom tabs for the low price of $150 each. Help me create a custom tab.
Next Friday I'll have another round up, in the meantime you can follow me @ywd or on facebook
Gustavo Jabbaz started his digital career as a designer and then became a developer and these days spends most of his time as a digital marketer. A founding partner of Your Web Department, he's responsible for day-to-day operations, marketing and development strategy. He is who you talk to when you need support with SEO and/or Social Media. Gustavo Jabbaz on Google+ | Twitter
A Facebook business page is a public profile that enables you to share your business and products with Facebook users. It works in tandem with your website by allowing you to engage with your audience in a more interactive way. It can be a powerful and positive factor to increase your website traffic, and ultimately benefit your business.
1. Create your Facebook business page
Your Facebook business page is hosted by Facebook, separately from your pregular YWD website. To create it go to www.facebook.com/business/pages
2. Set up your Facebook tab(s)
Next, add one or more custom tabs to your Facebook page. The tabs are created using their Static HTML:iframe app. Its usage is not straightfoward, but this good online tutorial explains how to do it.
3. Assign pages from your YWD website to your tabs
You can use content managed through Your Web Department to "feed" your Facebook page's tabs. This way the tabs can contain YWD tools such as content sliders, image galleries, forms, etc.
For instance, on our own Facebook page at www.facebook.com/yourwebdepartment the content from the "Hello!" tab is coming from our website in YWD. The area reserved by Facebook's Static IFrame app is just 500 x 850 pixels. So in order to avoid scrollbars:
Create a separate page for your Facebook page. Make sure you hide it from the website's navigation by editing the page properties and unchecking Top, Main and Bottom. This way a link to the page will not appear on the regular website's navigation.
In the Special tab set the Facebook page? field to yes. This will override your website's page width, setting it to 500px so it fits within Facebook's page layout. (image 1 and 2)
You'll probably want to hide most (or all) of the layouts elements -- the banner, the left and right columns, all forms of navigation, bottom widgets.
Depending on your website's design settings, you may need to change the page background or the content area background (using a white image for the background, for example)
Save the page properties.
Make sure the content for that page (e.g. any tables, images, content sliders, galleries etc.) is narrower than 500 pixels and not very long (about 850 pixels or less), otherwise Facebook will add scrollbars.
Then, on your Facebook page, assign the URL of the YWD page to its Static IFrame app.
Get started on Facebook with YWD
If you have a personal Facebook profile, then you are one step in the right direction, next you need to set up a Facebook page for your business. How to set up a Facebook page.
If you have a Facebook page, did you know you can use Your Web Department to create custom welcome tabs, forms and product pages? - all for free!Learn how.
By now you know how much we like to help, we have a Get started on Facebook for only $300.00 package which includes creating your page, as well as a custom welcome page and a custom form page. Learn more.
For those of you already using a Facebook page, who don’t have the time to set up these custom tabs on your own, we can help you create custom tabs for the low price of $150 each. Help me create a custom tab.
Flavio Mester is a graphic designer as well as a systems analyst (in a distant life he was an architect). A founding partner of Your Web Department, he's responsible for the design and development of all the YWD website management platform interfaces. Flavio Mester on Google+ | Twitter | LinkedIn
There are a lot of businesses that are still reluctant to use Facebook. Most of the apprehension is due to misinformation and/or the overwhelming feeling of having to learn another technical thing.The truth is that Facebook is very easy to use and it has the potential of helping your business. HubSpot put toghether this great slide show with stats from Facebook that cannot be ignored - take a look below.
If you have a personal Facebook profile, then you are one step in the right direction, next you need to set up a Facebook page for your business. How to set up a Facebook page.
If you have a Facebook page, did you know you can use Your Web Department to create custom welcome tabs, forms and product pages? - all for free!Learn how.
By now you know how much we like to help, we have a Get started on Facebook for only $300.00 package which includes creating your page, as well as a custom welcome page and a custom form page. Learn more.
For those of you already using a Facebook page, who don’t have the time to set up these custom tabs on your own, we can help you create custom tabs for the low price of $150 each. Help me create a custom tab.
Gustavo Jabbaz started his digital career as a designer and then became a developer and these days spends most of his time as a digital marketer. A founding partner of Your Web Department, he's responsible for day-to-day operations, marketing and development strategy. He is who you talk to when you need support with SEO and/or Social Media. Gustavo Jabbaz on Google+ | Twitter
Gustavo, one of my partners at Your Web Department, suggested that I talk about Facebook from my perspective. What he meant by 'from my perspective' was as one of the oldsters out there. I'm north of 55 and I'm using Facebook and Twitter, etc. for business but that's not typical of my generation. As the guy assigned the job pounding the pavement I get to meet a LOT of business owners and most of them have an older perspective on their businesses. And frankly, the Internet is more of a distraction for them than a cause to be embraced. So if the pyramid of marketing pain looks like this:
Logo - "Got something. Not changing it."
Sales materials - "Yeah, printed, collecting dust in a room next to the washroom."
Unique Selling Proposition - "I have no idea what that is."
Website - "Sure, my competition has one, so I got one. I don't know anything about it."
Facebook business page - "My daughter puts half-naked pictures of herself on Facebook. I'm tossing her out of the house. Why should I be there?"
Twitter - "You mean what birds do?"
LinkedIn - "Is that some kind of couples swapping site?"
The above describes the majority of small business owners attitude to their ENTIRE marking efforts. And even for those who have nominally embraced the Internet, each new thing just brings on a sigh and rise in their anxiety level. If this is the way you feel, frankly, you have built your website incorrectly and you have the wrong website partners. Working your website should be an enjoyable experience. And part of that experience has to include Facebook. Don't worry, there are ways to not make it another burden.
Facebook as more than 750 million active users. And more importantly many have volunteered to put their interests and other info into their accounts. Facebook makes it WAY easier to find people who might be interested in what you're doing than Google Ads, which is a really blunt instrument in comparison.
And the new sales pitch is really social selling. You sell your personality and by talking about the things you feel excited about you will find others who share that same excitement. Those are the customers you want to have, right? If people start 'Liking' you then that's pretty powerful confirmation that you're on the right track. So think of that as instant research with feedback. Where else are you going to get that kind of research for free?
Now that still seems like a ton of work but you don't really have to do anything at the start. You can listen. Search Google for your company name, the category you're in. See how many mentions pop up. Get a Twitter account and search for your name, company name and category and see who's talking about it. You can also do this on LinkedIn. Not every tool is appropriate for your business, but if someone is talking about you online, wouldn't you like to know about it?
And if what people are saying is not so nice, then Facebook is a great place deal with it. Of course you have to have a following to make that work, but that's another topic and there is already a lot of information online that will tell you how to build your following.
The bottom line is Facebook is not just your teenager's tool any more. It should also be part of your business. Sticking (and keeping) your head in the sand is not an option. Even though many of us seem to wear that as a badge of courage. Everytime I hear someone proudly intone their ignorance and willful abandonment of the Internet, the first thing I think of is, "Boy, is this person stupid." Obviously, people not willing to help themselves are not going to take my advice. Hopefully, one day they will understand that a website combined with social media can not only be good for business but fun, too.
Get started on Facebook with YWD
If you have a personal Facebook profile, then you are one step in the right direction, next you need to set up a Facebook page for your business. How to set up a Facebook page.
If you have a Facebook page, did you know you can use Your Web Department to create custom welcome tabs, forms and product pages? - all for free!Learn how.
By now you know how much we like to help, we have a Get started on Facebook for only $300.00 package which includes creating your page, as well as a custom welcome page and a custom form page. Learn more.
For those of you already using a Facebook page, who don’t have the time to set up these custom tabs on your own, we can help you create custom tabs for the low price of $150 each. Help me create a custom tab.
Paul Chato has been many things: a graphic designer, programmer, comedian, head of network TV comedy, game producer, 3D animator, playwright, event host, director and anything else that matches his fancy. Most of the time he is a managing partner at Your Web Department and is most excited about LiveBuild™. Check out LiveBuild
Interesting insight as how much thought and testing goes behind the results you get on each search.
Google's description:
"Here's a short video we put together that gives you a sense of the work that goes into the changes and improvements we make to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing."
Gustavo Jabbaz started his digital career as a designer and then became a developer and these days spends most of his time as a digital marketer. A founding partner of Your Web Department, he's responsible for day-to-day operations, marketing and development strategy. He is who you talk to when you need support with SEO and/or Social Media. Gustavo Jabbaz on Google+ | Twitter
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