WedLuxe.com is a Canadian website about weddings. Entirely built and maintained by the client using the Your Web Department platform, it has tons of information ranging from wedding shows, real wedding videos, directories for all sorts of professionals involved in beauty, cakes, catering, locations, transportation and much more. It’s also a printed magazine, and the website allows them capture subscriptions. They also have an impressive list of advertisers, an important source of revenue for their business.
Keeping the content fresh
Over the years since they moved to Your Web Department they’ve been able to build a large and loyal audience, and they want to keep them engaged. The key to that is to maintain the content fresh, and the best to achieve that in their case was to use a blog. So they brought their blog to their Home page, and the results have been amazing.
They have stunning photography and the blog is kept fresh with frequent updates, with new entries being added almost daily. And their website design is elegant, delicate and non-intrusive, adequate to the subject. They’ve been able to customize the website look using the many options available in YWD Designer, including typography, the colour palette and more. Not only that, they have been able to fine-tune the blog itself to match the tone, and also accommodate the paid advertisements in the right column of the page.
Engaging with the audience
Central to their approach is the seamless integration with social media that YWD offers. People bookmark any entry to the network of their choice (the designer opted to offer buttons for Facebook, Twitter, Google+ as well as a myriad of others using the AddThis “Share” widget). They can also add their own comments directly into the posts using Facebook. That’s a powerful driving factor to a blog, and as you can see people do take advantage of that.
Integration with the website
WedLuxe’s blog is an integral part of their website, which has literally hundreds of other pages. The Blog is a native tool in the YWD platform, and as such can be simply inserted into any page -- just like a form, a content slider, and image gallery and many other types of tools.
This makes it very easy to use. In fact, you can have multiple blogs within the same website. And you can manage blog users, which allows you to define people who can only update the blog but not the rest of the website, for example.
The Blog tool is included with YWD’s “Small Biz” and “The Works” packages. It can also be added to the “Basic” package as a separate tool for just $10/month.
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