This past week: The buzz is around Facebook's pending IPO and Apple's rumoured iPad mini. On other fronts all major internet players are working hard to make SMBs lives easier. Facebook is revamping their analytics for Facebook Ads, Google upgraded their Google+ interface and improved their website analytics. Even LinkedIn is changing in an effort to increase their market share. I looked at it all and compiled a list of tweets, which are mostly "how-to" guides so your business can succeed online.
Very good tips-> 12 Killer Timeline Tips For Facebook Marketers
Now every Facebook business page has a timeline and though most fans like a page and never go back there, why not have the best page possible for that one visit?
Mobile Web needs a different advertising model-> The Mobile Paradox
This is the paradox that Google and Facebook are facing. Everyone agrees that mobile internet is the future, unfortunately there is little space for adds on the mobile screen (tablets excluded). Both Facebook and Google have been experimenting placing ads on mobile with limited success. A new revenue model needs to be found, as we move from desktop to mobile computing the networks we love and use on a daily basis will have no revenue to sustain their operating cost.
Pretty much everything you can do with FB today-> The Ultimate Facebook Marketing Cheat Sheet
Great guide, like I said in the tweet, this guide includes everything you can do with Facebook to marketing your business.
Complicated but worth it-> RT @andrewkkirk: Google Authorship Markup: How to get your picture in search results.
I've seen lots of talk about Google Authorship and how good it is to build your personal or business brand. This is the best guide I found on how to go about setting it up. It is not easy, but fortunately you only need to do it once.
If you don't have a LinkedIn profile here is how-> 25 Tips to Build Your LinkedIn Following
Good guide on how to setup your LinkedIn profile and best practice to build your following and generate more leads. If you haven't dived into LinkedIn yet; this is the guide for you.
Pinterest and your YWD blog: getting people to pin your images
YWD too had upgrades. Now you can add the PIN button on your blog post summaries.
There you go, this is how you get started-> Pinterest for Small Business Owners
Another great guide to get you started on Pinterest.
Facebook is taking their ad network seriously-> Your guide to Facebook’s new ad analytics
And finally Facebook is putting more effort in their ad network. Hopefully they will be able to integrate it with their mobile apps. 50% of the traffic on Facebook is done through a mobile device.
Next Friday I'll have another round up, in the meantime you can follow me and YWD on the networks below:
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