GP8 Sportwater is an all-natural, additive-free, bottled water uniquely optimized to deliver advanced athletic hydration and fuel performance. Used for over a decade by elite and professional athletes, GP8 Sportwater is now commercially available for the first time.
A website that reinforces the brand
Designed primarily for athletes, the GP8 Sportwater website had to reflect the dynamic and energetic nature of the product. Your Web Department recommended a strong colour palette – based on their corporate colours – which reinforces the GP8 brand.
With that in mind, GP8 developed the website look and feel. But they needed a platform able to match their design without any significant creative compromise.
From that premise they created a stunning design, but needed a platform able to implement it without creative compromises. A "canned" theme approach was immediately discarded, as it would be unacceptable to end up looling like thousands of other websites. Customizing a theme would have taken a long time and cost GP8 dearly.
A website is not a static thing
Enter YWD Designer. Using its myriad of options it was possible for Your Web Department to match the desired look and feel in a fraction of the time – and the cost – it would have taken to by re-programming a template or theme. So the client didn’t have to deal with any setup or programming issues. And in case the client wishes to tweak or completely revamp the design in the future, that can be done effortlessly. Not only that: GP8 has as its disposal the friendliest CMS (Content Management System) available so they can edit text, create new pages, update tools, manage users, etc. completely on their own, no coding required.
Using YWD tools
Although not a large website, GP8 features many of the tools YWD clients love including:
- E-commerce: YWD includes a robust catalog/e-commerce system that enables clients to sell products online. PayPal, PayPal Express and Moneris are fully supported. The catalog is integrated with social media networks so visitors can bookmark the item using the services of their choice – Facebook, Twitter, Google+, LinkedIn and even Pinterest.
- Content slider: displays images and text content in a slideshow format. The slides can be easily created and ordered by the client at any time, and provide a dramatic effect without the need of Flash, thus making it compatible with iPads and other iOS devices.
- Videos: YWD allows you to embed YouTube videos with just a few clicks.
- Online forms: Automatically stored on the website’s own database, and the client is also notified whenever a form is submitted. The forms can be integrated with MailChimp for e-mail campaigns.
Many other tools are available in Your Web Department – from a mobile website to image galleries and much more – providing maximum flexibility for businesses of all sizes.
The GP8 Sportwater website is a good example of what a modern business website can be: great design, easy to update and manage, integrated with social media initiatives, optimized for search engines. All that for a fraction of what a similar website would have cost in the past.
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